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The Website Design and Implementation Processes

Thoughtful website requirements analysis is a logical process the benefits to which are inevitably seen during the project roll out. A general rule of thumb commonly used is as follows, every change or revision made during the Web Design and Implementation stages will cost 1 unit, say $100, and suppose that change wasn’t planned either [...]

Flexibility in Content Management Systems

A Content Management Systems (CMS) is a powerful tool used for adding, organizing, and managing content in a website…  The beauty of a content management system is that it requires no HTML coding knowledge at all…  An online management system allows a site administrator the ability to manage content through an enhanced text editor similar [...]

Designing For Optimization

Before you design that website or engage a web developer to develop a website for you, let’s talk about optimization! Undoubtedly, you have a very strong opinion about what your potential customers are searching for. You are, however, undoubtedly wrong. Sorry, but it has been proven over and over again. People type in the strangest [...]

RawkMedia Joins SYPE

In an effort to establish professional connections with the Saskatoon Business Community, we’ve joined SYPE (Saskatchewan Young Professionals and Entrepreneurs). SYPE, as the title indicates, is a group of young professionals and Entrepreneurs to work together and promote business opportunities in Saskatchewan. Another main SYPE agenda is to retain young graduates and professionals in Saskatchewan [...]

Web Site Analysis

We’re often asked, “what exactly are the necessary steps to analyzing a website for optimization and presentation?” When evaluating a customer’s website, we use the following checklist: â€.¢ Does it focus on its audience’s requirements? If not, why not, and what can be done to fix this? â€.¢ Does it provide users wilh all the [...]

The Importance of Market Research

A necessary (and not as boring as you might think) part of SEO. I’ll admit, I’m not the sort of person who likes to over-elaborate or over-do the planning and research phase. I follow the ‘ready-fire-aim’ school of thought, so my goal with every website is to just get started and fix things later. However, [...]

An Introduction to Google Adwords

Google Adwords is Google’s pay per click advertising system, which you can use to drive targeted traffic to your website. You can bid on specific keywords, create an advertisement which will display on Google, and pay for each click that sends traffic to your website. An effective adwords campaign can produce favorable results, an ineffective [...]

If You Build It, They Will Come?

The most common problem that our customers face when deciding to sell online is, in their excitement at the opportunity to sell to a “global” marketplace, they have forgotten that they will often have to compete with larger, more established competition. It’s a common enough tale. The customer decides they need a website. The website [...]

We Have New Partners

RawkMedia has come together with another web design company SharedEvent.com. SharedEvent is focussed on web design and hosting solutions for the small to mid-sized Saskatoon business community. Partnering with SharedEvent will allow us to offer a broader and more robust range of hosting services. The RawkMedia group will be focusing on Sales, Marketing, and online [...]

New Site!

Hello to our readers and customers, Just a quick note to inform that we’ve completed the flash design for our website site. You can check it out here.