Effective website Search Engine Optimization… What does that mean?

What is Search Engine Optimization or “SEO”? The Internet has become a very busy place. It’s also become a sort of global marketplace where people all over the world come to buy and sell goods. Not much new to anyone in that statement, but it does beg the question, what’s the best way for you to find customers both locally to Saskatoon and globally… and let them know you’re online? In the brick and mortar business world, a business finds customers via a storefront that attracts walk-in traffic or by print advertising, TV, radio, and yellow pages. On the Internet, this translates into: • A domain name (www.SaskatoonWebDesign.com) that people can type into their browser’s address field • Buying advertising on other web sites or on Pay-Per-Click search engines like google adwords, etc • Getting your site listed in the free (aka, organic) search engine’s search results, especially Google and Yahoo. Here’s where SEO comes into play… Since traffic derived from a visitor typing in your domain name directly into their web browser isn’t very prevalent without them first hearing or seeing your domain name, most web sites rely on buying ads and/or getting FREE search engine listings. Search engines are like yellow pages – they’re a great way for potential customers to locate your website and your products / services. However, if your local yellow pages listed millions of businesses, it would indeed be a tad difficult to locate your business. Well the fact is that, without SEO, your potential customers will never find your business within a list of millions. Our research has proven that only the businesses at the top of the search engine search results, specifically the first three to four listings in those results, get any meaningful traffic. The rest generally languish in failure. So how do you ensure that your business makes it to the aforementioned top three results? By optimizing the way your website conveys your products and services through keyword associations, website clarity, network relationship building, and ofcourse good old fashioned communication with your customers and your market. Why don’t you get in touch with a Saskatoon Web Designer to discuss what we can do for your marketing and search engine optimization strategies!