A necessary (and not as boring as you might think) part of SEO. I’ll admit, I’m not the sort of person who likes to over-elaborate or over-do the planning and research phase. I follow the ‘ready-fire-aim’ school of thought, so my goal with every website is to just get started and fix things later. However, there still is that ‘ready’ bit of the whole ready-fire-aim process, and there is some research that you will have to do in order to be ready to conquer your target niche.
Understand your targets for the website and profile the ideal audience.
Once you know your topic (and have a feel for your audience), find out what keywords they are using.
Find out who your top competition is, and what they are doing in terms of SEO / online marketing.
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