A few weeks ago Google announced the completion of their new web indexing not called Caffeine. According to Google,“Caffeine will provide 50% fresher and more relevant search results for web searches than traditional search, and it’s the largest collection of web content ever offered by google. Whether it’s a news story, a blog or a forum posting, you can now find links to relevant content much easier.”. Ultimately, this means that having fresh content on your website is much more important. How do you do that? through blogging for business 
Blogging for business is much easier than you think! Most business websites were built at least 5 years ago and are ready for a refresh. Now is a great opportunity for a redesign and to incorporate a corporate blog that you can update regularly and prove to google that your products and services are relevant to your market.
Where your website is more like a yellow pages ad, your blog is like a journal, updating you customers and potential customers about what’s going on with your company and what you have to offer to your market. A blog invites people to read it because it reveals the mechanics of your company. At a minimum, you should update your business blog once a week with articles specific to your business. But blogging twice a week is better. The more you blog, the more potential customers and google not only associate your products and services with your market, but also help them identify you and your business as experts in your market.
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