The Simple Secrets

Here’s the Secret, whether or not you have the greatest product or service in the world won’t matter if your website is poorly designed.  Furthermore, a poorly done/unprofessional site is not limited to poor graphical design. A professional web design should include - easily accessible content specific to your products and services, easy to navigate throughout, modern colour schemes, consistent font style and color, and a clean, uncluttered layout.

Some common mistakes made, in attempts to draw attention, are:

1) Background music:

Unless you are running a site which promotes a band, it’s a good idea to stay away from background music in your site. It might sound pleasant to you at first, but imagine trying to understand your service or product by reading your content while the same song plays over and over again.  Chances are, if your site has it, your visitors either turn off their speakers or leave all together.

2) Extra large/small text size:

As previously mentioned, user accessibility and navigation is important. You should design the text on your site to be legible and reasonably sized to enable your visitors to read it without straining their eyes.  This means no curly fonts and colour consistency. Likewise, make sure that your navigation is consistent with your visitors’ natural flow.  A short introduction on the main page and a clear presentation of relevant content accessed by a descriptive menu is a good start to ensure your visitor understands how to access your important content.

3) Pop-up windows:

Unless you have a daily special that your visitors actually came to your site to see, it’s not a good idea to draw attention away from your core content window with any sort of pop-up distraction.  If you really need your visitors’ attention drawn to a particular component of your website, emphasis it in your content, not in their faces.

With modern tools today, virtually anyone with a moderate degree of online proficiency can create a website but in such a highly competitive environment, isn’t it worth trusting a professional who can apply standard practices to maximize your online potential?