The internet is a sea of information which can often be a barrier between you and your customers, so how can you reach your customers effectively? Effectively marketed websites get 50% to 80% of their traffic by ensuring that they appear in search engine search results for specific keywords or phrases. In other words, if your website doesn’t get infront of your target audience effectively, your company does not exist in your market place.
How does your website get infront of your target audience? By taking advantage of Search Engine Marketing Strategies, Effective communication campaigns, and Social Media Marketing. Our RawkMedia Website Management System was built on the most effective search engine optimization, communication distribution, and social media integration principles and provides an excellent foundation for an effective marketing strategy.
Our Strategy:
Search Engine Optimization
First and foremost, you need to communicate with the Search Engine.. whether it be Google, Bing, Yahoo, or otherwise. You need to ensure that the search engines recognize your existence on the internet, associate your business with your market, understand your products and services, and display your business in search listings when a potential visitor may be searching for information on your products and services. You need to inform the search engines that you are an expert in your field. RawkMedia Website Design & Web Consulting understand what’s required in order to get you infront of both the search engines and potential customers effectively. We go further to get you ranking higher in the search results with the following strategic marketing strategies:
Optimized Blog Development and Design
Your blog is first and foremost the most effective way to reach your customers and is the nerve-center of your Social Media Marketing Strategy. By actively generating content regarding your business, your products, and your services, you are already interacting with your customer base and, more importantly, the search engines who LOVE user generated content. The RawkMedia Website Management System comes standard with a Blog page integrated into your website. Our Social Media Marketing Strategy begins with creating automated connections between your blog and the various Social Media platforms like Facebook, Twitter, etc, automatically posting all blog posts to all of the integrated platforms. The goal?… your content gets infront of as many eyes as possible.
Social Media Profile and Brand Establishment
We will create and manage branded Social Media profiles for up to 25 Social Media Networks (depending on relevance to your products and services) and integrate each into your website blog. All blog content will automatically disseminate amongst your Social Media profiles.
Newsletter Email Marketing Community and “Opt-In” website development
Spam stinks… and rightfully so. No one enjoys receiving unsolicited emails regarding information on products and services that they were never interested in to begin with. “Opt-In” newsletter campaigns however are one of the most important strategies when communicating with your customers. An “Opt-In” newsletter is sent to only those recipients who have requested or consented to receiving information regarding your products and services on a regular basis. This ensures that your email is not being associated with the spam community while also interacting with your targeted community.
We will integrate an “Opt-In” newsletter signup form into your website allowing you to collect and create a list of newsletter recipients eager to learn more about your company’s new products and services on an ongoing basis. We will also create the platform from which you can create and manage email marketing campaigns.
Backlink development and optimization
A key component to successfully establishing yourself in search engine search results is with an effective backlink campaign. Backlinks is a term used to quantify those links coming from other websites to your website. An effective backlink campaign, however, is not qualified by the number of backlinks pointing back to your website. Search engines take many more factors associated with a backlink into account when determining your association to your market. Let RawkMedia Website Design and Web Consulting apply our backlinking strategy to your efforts at establishing an online presence in your market today to start seeing real search engine listing results tomorrow!
Traffic Analysis, Success Reporting, and Real-Time Tracking
With your website marketing strategy established and in play, we provide traffic analysis reports, real-time reporting, and target success rates. Our strategies are dynamic and are continually adjusted to ensure that the most effective combination of those components listed above. Let us bring your customers and your audience knocking!
