Preston Early Learning Center http://t.co/Sfbghslr #saskatoon http://t.co/u4xlpOjH #saskatoon is a post from: Saskatoon Web Design | RawkMedia Web Design Group

Preston Early Learning Center http://t.co/Sfbghslr #saskatoon is a post from: Saskatoon Web Design | RawkMedia Web Design Group

How Do you get started?

You’ve got questions, Quora’s got answers! is a post from: Saskatoon Web Design | RawkMedia Web Design Group

How Young Entrepreneurs Can Conquer the New Mobile Email Marketing Frontier http://t.co/BfXbwzG is a post from: Saskatoon Web Design | RawkMedia Web Design Group

Your brand is extremely important and an effective web design that reaches your audience and compels them to stay is likewise as important.  That said, however, the primary goal of your website should always be to not only inform your visitors and potential customers what your company does, but how it does it, where it does it, and most importantly that your company is the industry expert in what it is that you do.

Ever heard the expression, “content is king”?  When it comes to a business website, content truly is the king of all web design elements.  The more the better… okay, get the spam prospect out of mind for now, you do not want to push out spam.  What you want to do is generate informative, market focused, content.  The easiest and most professional way to do this is via a company blog or news page that allows for weekly / daily posts describing your market, your industry, and your products & services.

By posting periodic content to your blog or news page, you not only inform your website visitors and potential customers, you likewise inform Google that your company is an expert in your industry.  Google will in turn favour your website in google search results for the products and services that your business provides.

Below are a few examples of what type of content is common, acceptable, and easy to generate.

Content that builds trust - Inform your website visitors and potential customers.  Talk about your industry and how your products & services serve your industry and your customers.  Talk about the benefits and new developments in your industry in general.  As an expert in your industry, this should be easy.  In doing so, potential customers will not only recognize your company’s expertise, but its devotion to your industry.

Customer generated content – Admittedly, getting your audience to engage is difficult, however, with new developments in social media it’s getting easier.  Create a social media page or profile via Twitter or Facebook and pose questions to your audience, request feedback, heck hold a contest, do anything that warrants a response!  In doing so, you’re building an audience and a solid community around your content and your online profile that can be referenced by future visitors and potential customers.

Other people’s content – It’s not stealing or plagiarism to reference to content of others.  Find White Papers on your products, services, or industry material that you feel is valuable to your potential audience.  Do so on a regular basis, in doing so, you’re proving your commitment to your industry and your commitment to building trust and educating your audience.

As always, we’re here to help if you have any questions on how to ensure that your website is more than just a website.  Contact a RawkMedia Creative Consultant today to learn how you can build and engage an audience around your online brand.

Beyond Web Design.. Your visitors want something to read! is a post from: Saskatoon Web Design | RawkMedia Web Design Group

Google plus is a collection of different social products, either existing or new to Google, including Profile Stream, Sparks (a recommendation engine), Circles (a friend management service), Hangouts (a video chat service), Huddle (a group texting service) and Photos, with more features such as Games and Questions expected in the near future.

Google+ was clearly designed to compete directly with Facebook however, it does seem to have already taken a few steps in a somewhat different direction in the way they’ve allowed their users to interact and connect with one-another.  Unlike Facebook, a Google+ user can create their network outside of familiar relationships. Think Twitter meets Facebook, that’s Google+.

Here’s a video released by Google that offers a brief overview of the new Social Network.

What Is Google Plus? is a post from: Saskatoon Web Design | RawkMedia Web Design Group

Designing for Smaller Screen Sizes is a post from: Saskatoon Web Design | RawkMedia Web Design Group

Stoked For the Deep Dark Woods Return to the SK! is a post from: Saskatoon Web Design | RawkMedia Web Design Group

New Website Design Complete for One Bad Son is a post from: Saskatoon Web Design | RawkMedia Web Design Group

Find Out How Well Your Friends… is a post from: Saskatoon Web Design | RawkMedia Web Design Group