RawkMedia Web Design | Saskatoon Web Design » Saskatoon http://www.rawkmedia.com Saskatoon Web Design Company Mon, 23 Jan 2012 17:16:20 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Marketing With FourSquare http://www.rawkmedia.com/marketing-with-foursquare/ http://www.rawkmedia.com/marketing-with-foursquare/#comments Thu, 28 Oct 2010 04:32:52 +0000 Saskatoon Web Design Comapny http://www.rawkmedia.com/?p=1464 Marketing With FourSquare is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> Filed under: design, Saskatoon, saskatoon marketing, saskatoon web consulting, Saskatoon web design, saskatoon website design, website marketing

Location based marketing is as old as commerce itself.. and marketing with incentive to be in a particular location has traditionally been a costly venture but not without success.  The solution to such a heavy cost to a successful marketing stream… geo-location based automation via smartphones.. and social media – Enter FourSquare.   FourSquare’s beauty lay not only in its low-cost nature, but also in its automation of the location “check-in”… and what makes it even more beautiful, the fact that any brick and mortar business can take advantage of Foursquare.  Here are the essential steps to get started:

1.   Add Your Business

To get your business on FourSquare, simply add it to the network by clicking “Add This Place”.  You’ll then be asked to fill in some basic information about your business like your address and phone number.  You’ll want to give your potential visitors as much information as possible.

2.  Add Friends

Like any business-based social network, you need an audience to engage.  Foursquare makes it easy to add contacts from your existing networks like Gmail, Facebook, and Twitter accounts.   Ask your employees to add their networks to your new location as well!

3.  Get Active

Just as should the standard practice for any social media campaign, engage with your Foursquare community.  Ensure that your “check-in” to your business is often and likewise, get your check-in notification blasted to as many social media audiences as possible.  You can automate the integration and propagation of your check-ins with the integrated social media network you’ve developed through twitter, facebook, tumblr, etc.

4.  Reward Those Who Check In (important!)

The most important aspect of your FourSquare venture is the necessity to offer incentives to those members of your network (and anyone else) for “checking-in” to your FourSquare location.  If you’re a bar, use FourSquare to push a free drink coupon to their smartphone (remember, this is automated if you’ve setup your reward program properly in FourSquare), and so on.


Let FourSquare be another gun in your social media holster.. and let a RawkMedia Web Design Consultant show you how!

Marketing With FourSquare is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> http://www.rawkmedia.com/marketing-with-foursquare/feed/ 0 Keep Potash Corp of Saskatchewan – “Of Saskatchewan”! http://www.rawkmedia.com/keep-potash-corp-of-saskatchewan-of-saskatchewan/ http://www.rawkmedia.com/keep-potash-corp-of-saskatchewan-of-saskatchewan/#comments Tue, 26 Oct 2010 21:08:42 +0000 Saskatoon Web Design Comapny http://www.rawkmedia.com/?p=1450 Keep Potash Corp of Saskatchewan – “Of Saskatchewan”! is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> Filed under: Saskatoon, saskatoon business, saskatoon community, saskatoon marketing, saskatoon SEO, Saskatoon web design, saskatoon website design, website marketing

We realize that a Web Design & Consulting firm has very little place commenting on the largest foreign takeover of a Canadian company (Potash Corporation of Saskatchewan), however we’d like to put in our two cents on how we feel it may impact the Saskatoon and Saskatchewan Business community.

In a recent report examining the numerous scenarios detailing the varied outcomes of the takeover of Potash Corp. of Saskatchewan Inc., the Conference Board of Canada has offered warning about the possible result of foreign ownership of our greatest asset.  “It seems fairly certain that even if Sinochem puts together a financing consortium the underlying motivation would be to secure access to a key commodity,” the report said.

Current prices of Potash on the global market is no secret.  If you’re a citizen of Saskatchewan, you’ve likely heard reports of the continued rise of the commodity’s price.  The price in potash prices over the past 5 years has been the result of a carefully controlled supply, coupled with increasing demand..  Any foreign ownership of the world’s largest potash company would likely result in soaring levels of production, a plummeting price, and billions in  revenue lost for Saskatchewan.  The Conference Board’s report estimated that the resulting supply shifts would cost Saskatchewan $5.7-billion in lost taxes and royalties over a 10 year period.

Outside of a massive loss to our revenue, we would also lose control of one of Saskatchewan’s most valuable assets, given the fact that potash is the major ingredient in the fertilizer our farmers use to fertilize their soil.
As a Saskatoon based company and a proud Saskatchewan business, we’d love to see a strong, Canadian owned Potash Corp of SASKATCHEWAN… we encourage our Saskatchewan Government and Mr. Brad Wall to continue the good fight in their efforts to keep PCS Canadian.

Keep Potash Corp of Saskatchewan – “Of Saskatchewan”! is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> http://www.rawkmedia.com/keep-potash-corp-of-saskatchewan-of-saskatchewan/feed/ 0 Guy Kawasaki – How To Create A Community http://www.rawkmedia.com/guy-kawasaki-how-to-create-a-community/ http://www.rawkmedia.com/guy-kawasaki-how-to-create-a-community/#comments Thu, 14 Oct 2010 14:35:59 +0000 Saskatoon Web Design Comapny http://www.rawkmedia.com/?p=1379 Guy Kawasaki – How To Create A Community is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> Filed under: design, Hosting, Saskatoon, Saskatoon web design, saskatoon website design, Saskatoon website hosting, Social Branding, Social Media Marketing, website marketing

Building a community is integral to your website’s social media strategy.  Whether it be a facebook page, a twitter follow list, or a website forum, the way you interact with your community will determine the effectiveness of your website’s social media strategy.  Great… that much has been established in so many other RawkMedia Web Design posts :) .  So HOW do you build a community.  You need great products, or products that people need, or products that people think they need.  People need to want to talk about your products & services in order to be part of your community!  Have a look at what the great Guy Kawasaki (former Apple marketing Guru) has to say about building a successful community and effective social media marketing strategy.

Guy Kawasaki – How To Create A Community is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> http://www.rawkmedia.com/guy-kawasaki-how-to-create-a-community/feed/ 0 Look’n forward to the Arcade Fire show in Saskatoon! http://www.rawkmedia.com/lookn-forward-to-the-arcade-fire-show-in-saskatoon/ http://www.rawkmedia.com/lookn-forward-to-the-arcade-fire-show-in-saskatoon/#comments Wed, 22 Sep 2010 15:42:41 +0000 Saskatoon Web Design Comapny http://www.rawkmedia.com/?p=1256 Look’n forward to the Arcade Fire show in Saskatoon! is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> Filed under: design, RawkMedia, Saskatoon, saskatoon web consulting, Saskatoon web design, saskatoon website design


We’re extremely excited for the Arcade Fire concert showcasing their third album, “The Suburbs”.  The cool thing that really sets the Arcade Fire apart from most bands and all band of comparable success is their adamant refusal to be whipped by a record label.  That’s right, the Arcade Fire are an independent rock band, recording, distributing, and owning their own music.  They’re truly a template for the future of music in and serve as a model for those artists who are passionately committed to the quality of their product rather than the quick-bucks of sell-out lane :) Rock and Roll lives… and is evolving, thanks to the folks of Arcade Fire!

If you’re computer is slightly better than half-decent, click here to check out this truly innovative (I’d risk saying game-changing) interactive music video for Arcade Fire track, “We Used To Wait”.  P.S.  Google Chrome web browser is highly recommended!

Look’n forward to the Arcade Fire show in Saskatoon! is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> http://www.rawkmedia.com/lookn-forward-to-the-arcade-fire-show-in-saskatoon/feed/ 0 Ensuring your website gets infront of your target audience through link-building http://www.rawkmedia.com/ensuring-your-website-gets-infront-of-your-target-audience-through-link-building/ http://www.rawkmedia.com/ensuring-your-website-gets-infront-of-your-target-audience-through-link-building/#comments Thu, 10 Jun 2010 16:47:11 +0000 Saskatoon Web Design Comapny http://www.rawkmedia.com/?p=914 Ensuring your website gets infront of your target audience through link-building is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> Filed under: design, marketing, Saskatoon, search engine optimization, web, website, website marketing

So, you’ve done a little research in the efforts to understand how better to position your website in search engine search results.  What you’ve quickly disc0vered is that one of the most important factors in getting your website positioned well is by getting your website’s URL in as many places as possible.  The most effective way to do this is through link-building and business listing directory submission. There are literally thousands of business listing directories on the internet, each with its own group of business categories.  If you take away anything from this article, it should be the fact that choosing the right category to submit your website’s listing in is paramount as google (in particular) not only looks for “backlinks” to your website but also tries to understand how relevant that link location is to the products and services your website is advertising. Some directories may charge a fee to have your website URL listed with them, but many many others are free.  The downside of ‘free’ directories is two-fold; firstly, it can take quite a long time to get listed (sometimes more than a year).  Secondly, if the business listings directory has a low editorial checking quality, or automates the process, the directory can quickly fill up with irrelevant spam content and your website’s business listing can get lost in a sea of website garbage. We recommend going with both the free and paid directory submissions… Below is a list of questions you should ask yourself when considering whether or not to pay to have your website listed in a paid-for business listings directory: 1. How relevant is the directory to my business (extremely important) 2. Does the directory rank well for the search terms that are relevant to your website’s products and services (some quick googling should tell you the answer to that question) 3. How many website’s are listed in the business listings directory? 4. Does the business listings directory look professional? 5. What is the business listings directory’s Google “pagerank” (use the page rank tool here to check) 6. Does the directory allow you to link to your website? (If not, it’s not worth your time) 7. Does the directory insist on you providing a link back to them (this is common, they’re looking for the same “backlink” relationship :) ) And last, but not least, “how much does it cost?”.  Understand your budget and use the above list to prioritize which directory your business’ website should be found in (paid / free or both). Now, you’ve listed in a couple of directories, how do you measure their performance?  Google has a tool called “Google Analytics” that can track not only traffic to your website, but also can determine that traffic’s origin.  If you’re not sure how to install and use google analytics, contact your website designer to ensure that it’s incorporated into your website’s design. How do you find directories to list in… well, considering the RawkMedia Web Design Group offer such a service, we like to keep our directory list tight to the chest… we can offer the following Search Engine Search suggestions though :) “business listing directories” “website marketing” + “add listing” “<insert competitor>” + “add listing” “free business listing” Good luck with your website marketing campaign and please feel free to contact a Saskatoon Website Design Consultant for information regarding your best approach to getting your website’s design infront of potential customers!

Ensuring your website gets infront of your target audience through link-building is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> http://www.rawkmedia.com/ensuring-your-website-gets-infront-of-your-target-audience-through-link-building/feed/ 0 Different Website Design Elements for Different Saskatoon Business Needs! http://www.rawkmedia.com/different-website-design-elements-for-different-saskatoon-business-needs/ http://www.rawkmedia.com/different-website-design-elements-for-different-saskatoon-business-needs/#comments Wed, 02 Jun 2010 23:23:11 +0000 Saskatoon Web Design Comapny http://www.rawkmedia.com/?p=904 Different Website Design Elements for Different Saskatoon Business Needs! is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> Filed under: design, designer, Saskatoon, search engine optimization, Site, web, web design, website, website marketing

You’re a Saskatoon business owner and you’ve come to the realization that you need a website.. congrats!  You’ve searched google (or the search engine of your choice) to determine what Saskatoon based company could best facilitate your website design.  In discussion, you’ve developed a vision of your website… your vision however may not be exactly what your market or industry requires with regards to effective design and overall website strategy.  We’ve put together a list of website elements that may help you structure the way your business website might best effectively convey your products, your services, and your corporate image. Here are some examples of website elements (in order of importance) that best fit each market:
  • Architecture / Landscaping / Interior Design / General Contracting
    • Definitely Show samples of your work via a photo-gallery
    • Offer a few customer testimonials
    • Always offer customers a way to contact you and get more information
    • Breakdown your services into pages (1 service per web page)
    • Offer preliminary pricing
    • Maintain a blog to interact with your customers and the search engines for your segment!
  • Restaurants / Cafes / Bakeries/ Coffee Shops
    • Display your menu items and prices.. and keep it up to date!
    • Display your address, directions, and a Map to your establishment
    • Display photos of your dishes, possibly also a photo gallery of your establishment
    • Display coupons and specials
    • Maintain a blog to interact with your customers and the search engines for your segment!
  • Real Estate / Rentals
    • Display home listing each with photos and a structured information set
    • Maintain a blog to interact with your customers, the search engines, and your market!
    • Display general photos of your previous offerings in a photo gallery
    • Display links to community information (i.e. Schools, Hospitals, Shopping areas …)
  • Schools/ Colleges / Universities
    • Allow registration online
    • Offer information on amenities and the community
    • Display Class schedules
    • Display Events and Holiday calendars
    • Provide access to parents to School forums
    • Maintain a blog to interact with your students and the search engines!
  • Professionals
    • Breakdown your products and/or services into pages (1  per web page)
    • Display office hours
    • Display Direction and Map to your organization
    • Allow request of information online
    • Maintain a blog to interact with your customers (potential or existing) and the search engines for your segment!
Ofcourse there are many other market segments requiring their own unique set of website elements incorporated into their website design but the aforementioned offer a good start to get you thinking about how you might want your website to communicate with potential and existing customers! Contact a Saskatoon Web Designer today to understand what we can do to ensure that your web design serves to enhance your business!

Different Website Design Elements for Different Saskatoon Business Needs! is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> http://www.rawkmedia.com/different-website-design-elements-for-different-saskatoon-business-needs/feed/ 0 Wanna get your website on your customer’s iphones, blackberries, etc? http://www.rawkmedia.com/wanna-get-your-website-on-your-customers-iphones-blackberries-etc/ http://www.rawkmedia.com/wanna-get-your-website-on-your-customers-iphones-blackberries-etc/#comments Sat, 15 May 2010 00:12:43 +0000 Saskatoon Web Design Comapny http://www.rawkmedia.com/wanna-get-your-website-on-your-customers-iphones-blackberries-etc/ Wanna get your website on your customer’s iphones, blackberries, etc? is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> Filed under: design, mobile website, Saskatoon, Saskatoon web design, web, website

No problem, we can make it happen with your integrated smartphone module. Our Website Management System saskatoon website customers can now opt to have a smartphone version of their website created with a seperate URL that they can provide their customers with to access important product and services information on the go! Drop a line to inquire how a Saskatoon Web Designer can help you with the finer details… Get into the mobile game with the RawkMedia website management system!

Wanna get your website on your customer’s iphones, blackberries, etc? is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> http://www.rawkmedia.com/wanna-get-your-website-on-your-customers-iphones-blackberries-etc/feed/ 0 Betty White teaches us all a lesson in Website marketing via Social Media http://www.rawkmedia.com/betty-white-teaches-us-all-a-lesson-in-website-marketing-via-social-media/ http://www.rawkmedia.com/betty-white-teaches-us-all-a-lesson-in-website-marketing-via-social-media/#comments Sat, 15 May 2010 00:12:09 +0000 Saskatoon Web Design Comapny http://www.rawkmedia.com/betty-white-teaches-us-all-a-lesson-in-website-marketing-via-social-media/ Betty White teaches us all a lesson in Website marketing via Social Media is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> Filed under: Saskatoon, saskatoon business, saskatoon marketing, social media, web, website

Last week’s SNL episode hosted by Betty White has proven much more than the obvious fact that she remains one seriously golden girl.  She’s also proven what should be an obvious fact by now, that Social Networks can literally make or break a concept… In Betty’s case, Social chatter resulted in her hosting and pop’n the top off of SNL in terms of ratings. What does this mean to your business? What you should take away is the idea that an active network of targeted saskatoon web listeners can do more for you in a day than a costly sales campaign can in a year! Create your social profiles on facebook, twitter, etc.. But be active within the Saskatoon community web! Communicate with your listeners about your products, services, and your market.. Be patient with success, it will not come overnight, but it will come with hard work.

Betty White teaches us all a lesson in Website marketing via Social Media is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> http://www.rawkmedia.com/betty-white-teaches-us-all-a-lesson-in-website-marketing-via-social-media/feed/ 0 Design Work Complete On Saskatchewan Artist Akiko Mcdougall’s New Website http://www.rawkmedia.com/design-work-complete-on-saskatchewan-artist-akiko-mcdougalls-new-website/ http://www.rawkmedia.com/design-work-complete-on-saskatchewan-artist-akiko-mcdougalls-new-website/#comments Wed, 05 May 2010 00:58:18 +0000 Saskatoon Web Design Comapny http://www.rawkmedia.com/?p=826 Design Work Complete On Saskatchewan Artist Akiko Mcdougall’s New Website is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> Filed under: akiko mcdougall, design, Hosting, Saskatoon, web design, website, website management, website marketing

We’re proud to complete web design work on Akiko Mcdougall’s website, showcasing her exceptional artwork!  Akiko is using the RawkMedia Website Management System, enabling her with the ability to manage her website’s content, image gallery, and more!  Click here to have a look!

Design Work Complete On Saskatchewan Artist Akiko Mcdougall’s New Website is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> http://www.rawkmedia.com/design-work-complete-on-saskatchewan-artist-akiko-mcdougalls-new-website/feed/ 0 Big news in what will be one of the greatest innovations in mobile tech! http://www.rawkmedia.com/big-news-in-what-will-be-one-of-the-greatest-innovations-in-mobile-tech/ http://www.rawkmedia.com/big-news-in-what-will-be-one-of-the-greatest-innovations-in-mobile-tech/#comments Sun, 02 May 2010 00:22:12 +0000 Saskatoon Web Design Comapny http://www.rawkmedia.com/big-news-for-what-will-be-one-of-the-greatest-innovations-in-mobile-tech/ Big news in what will be one of the greatest innovations in mobile tech! is a post from: Saskatoon Web Design | RawkMedia Web Design Group

]]> Filed under: google, google tv, Saskatoon, web, website

Since becoming serious fans of the Google Android smartphone flatform, we’ve been following updates closely. One of the most interesting innitiatives has been Google’s “google TV” Television on the Android. Although scant few details have emerged since releasing their TV news, we can now look forward to a full reveal at next month’s I/O Developer Conference. According to The Wall Street Journal, Google will unveil the platform at its annual developer event in San Francisco on May 19 and 20. Hardware partners, including Sony, Intel and Logitech, have already announced plans to release products on the Google TV platform. Although this post has nothing to do with websites, we’re nonetheless stoked enough to write about it!

Big news in what will be one of the greatest innovations in mobile tech! is a post from: Saskatoon Web Design | RawkMedia Web Design Group

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