Here are some examples of website elements (in order of importance) that best fit each market:

• Architecture / Landscaping / Interior Design / General Contracting
  • Definitely Show samples of your work via a photo-gallery
  • Offer a few customer testimonials
  • Always offer customers a way to contact you and get more information
  • Breakdown your services into pages (1 service per web page)
  • Offer preliminary pricing
  • Maintain a blog to interact with your customers and the search engines for your segment!
• Restaurants / Cafes / Bakeries/ Coffee Shops
  • Display your menu items and prices.. and keep it up to date!
  • Display your address, directions, and a Map to your establishment
  • Display photos of your dishes, possibly also a photo gallery of your establishment
  • Display coupons and specials
  • Maintain a blog to interact with your customers and the search engines for your segment!
• Real Estate / Rentals
  • Display home listing each with photos and a structured information set
  • Maintain a blog to interact with your customers, the search engines, and your market!
  • Display general photos of your previous offerings in a photo gallery
  • Display links to community information (i.e. Schools, Hospitals, Shopping areas …)
• Schools/ Colleges / Universities
  • Allow registration online
  • Offer information on amenities and the community
  • Display Class schedules
  • Display Events and Holiday calendars
  • Provide access to parents to School forums
  • Maintain a blog to interact with your students and the search engines!
• Professionals
  • Breakdown your products and/or services into pages (1  per web page)
  • Display office hours
  • Display Direction and Map to your organization
  • Allow request of information online
  • Maintain a blog to interact with your customers (potential or existing) and the search engines for your segment!

Ofcourse there are many other market segments requiring their own unique set of website elements incorporated into their website design but the aforementioned offer a good start to get you thinking about how you might want your website to communicate with potential and existing customers!

Contact a Saskatoon Web Designer today to understand what we can do to ensure that your web design serves to enhance your business!