We’re often asked, “what exactly are the necessary steps to analyzing a website for optimization and presentation?” When evaluating a customer’s website, we use the following checklist:
- â€.¢ Does it focus on its audience’s requirements? If not, why not, and what can be done to fix this?
- â€.¢ Does it provide users wilh all the necessary information? If not, why not, and what can you do to fix this?
- â€.¢ Does each internal page have one clear objective? The main page and category pages usually have to ‘share’ attention, but internal pages can focus on one objective only.
- â€.¢ Is each page consistent with all primary / secondary goals? If not, then why is it there? How can it be made more relevant? This will depend on the context and purpose of your website of course.
If the answers is “yes” to any of the core questions above, the website has a solid foundation for the target audience. If the answer is “no”, time to contact a website consultant!
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