Why is a "company blog" so important?

I recently came across a great article explaining why keeping a company blog clean, relevant, and most imprtantly active, is so important… Favorite quote: “Your company blog has to tap into the ‘bigger idea’ that makes your content more relevant and valuable to your customers.”. BINGO See the full article here http://feedproxy.google.com/~r/ithemes/~3/5J2uPwM-rs8/